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25

May

2021

Digital Marketing
Top 3 Tips to Make Your Website SEO-Friendly

In this competitive marketplace, getting people to your website has become a difficult job. Previously it was easy to make the most of digitalization. Just launch a website, and you will automatically get traffic on it. But in the last few years, the digital marketplace has changed a lot. Now businesses, without availing proper search engine optimization services can’t expect traffic on their website. 

In fact, SEO has also become a more difficult job than it used to be. Now regular on-page and off-page techniques won’t be enough to optimize the website at its best. If you want to make the most of your digital presence, then you have to start the optimization process from the designing and development of your website. 

In the below section, we will take you through a list of the best and advanced SEO techniques (including both web designing and development tips) that will help you to optimize your website at an advanced level and enable you to stay ahead of your competitors.

  1. Ensure it Loads Faster

If your website does not load faster, then Google will surely penalize it. As a result, your rank will drop, and you will fail to reach your potential customers online. So, at the first stage, you have to ensure that your site loads faster and to make it happen, you have to focus on hiring a reliable and reputed company that offers the best web design services in Hove. By following the tips mentioned below, you will be able to improve the load speed of your website:

  • Do not use too much JavaScript, CSS, and HTML when designing the site
  • Use content distribution network
  • Make sure your designers have removed the render-blocking JS
  • Enable compression
  • Reduce redirections
  1. Integrates Social Media Buttons in Your Website

Both the search engine and humans value the social media reputation of a brand. Due to this reason, it is always recommended to incorporate social media buttons on your website. Make sure your site contains the following social media button:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest

Ask the agency offering website development services in Hove to add all social media buttons to make the website even more search engine friendly.           

  1. SEO for Images

You also have to introduce SEO for images. Most marketers only optimise the content of a website. However, they should also opt for SEO for images. It will help them with indexing and also improve the load speed of the site directly. There are two key techniques that you can apply:

  • Use Alt text:

Search engine crawlers cannot check the content of an image like human beings. Due to this reason, it is always recommended to use Alt text with all the images you will use on your website. It will help search engines to understand the relevance of the images that you have used. As a result, it will directly help your site with better indexing. 

  • Use Small Images:

Reputed website design companies in Hove prefer using HD images on their website in order to make them look more astonishing. However, HD images make your site heavier. Due to this reason, it is recommended to use small images on your website. It will directly boost the load speed of your website.

So, these are the top 3 web designing and development tips that you should follow in order to optimize your website at an advanced level.

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