Top 3 Digital Marketing KPIs that Boost Sales

Search Engine Optimization

The latest tweet from a leading and dominant source has made quite a stir in the industry. The tweet quotes –  “28% of online marketers have minimized their advertising budget for funding more to digital marketing strategies”. This suggests a drastic shift from old-school marketing to non-traditional online channels. Digital marketing has now become one … Read more

6 Mistakes to Avoid for Successful Copywriting

copywriting

Copy could be defined as a direct conversation with prospective customers. Copywriting essentially uses a series of written words to convince people to take action, such as making a purchase, requesting a demo, submitting an application form, downloading a PDF file, etc.  While nearly all modern-day business owners have invested in this particular strategy, only … Read more